Happy Lemon is a drink chain that specializes in iced beverages. This includes smoothies, a collection of milk teas, in addition to lemon-themed drinks and its Rock Salt Cheese series.
In a twist to familiar flavors, the Chocolate, Green Tea and Black Tea Salted Cheese beverages all make use of natural rock salt for seasoning. Since some types of tea can be bitter and chocolate can be overly sweet, the addition of salt offers a new way to cut through these flavors.
Rock Salt beverages are extremely popular in Asia and many creative consumers have taken to the kitchen in order to craft replicas of these salted drinks. As far as what makes up the creamy "cheese" that floats at the top of these drinks, it's a combination of ingredients like whipped cream, chilled cream cheese, sweetened condensed milk and pink Himalayan rock salts. Because these drinks are salted and iced, the cheese foam naturally floats.
Salty Chilled Floats
Rock Salts are a Key Ingredient in Happy Lemon's 'Salted Cheese' Beverages
Trend Themes
1. Salted Cheese Beverages - Disruptive innovation opportunity: Exploring new flavor combinations using rock salt in beverages to enhance taste profiles.
2. Replicating Rock Salt Drinks - Disruptive innovation opportunity: Developing DIY kits or pre-packaged versions of rock salt beverages that consumers can replicate at home.
3. Cheese Foam Floats - Disruptive innovation opportunity: Creating unique cheese foam toppings for beverages that add a creamy and textured element.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporating rock salt as a trendy ingredient in diverse beverages to attract new customer segments.
2. DIY Food and Beverage Kits - Disruptive innovation opportunity: Offering pre-packaged kits for consumers to create their own rock salt beverages at home, introducing a new trend in DIY food and beverage experiences.
3. Cream and Dairy Industry - Disruptive innovation opportunity: Collaborating with drink chains to develop specialized creamy cheese foam toppings for beverages, creating new business opportunities within the cream and dairy industry.