When it comes to real estate, it's a buyers market out there. Homeowners are giving away 50-inch plasma televisions, $20,000 cash-rebates, $500 gasoline cards, and even the cars in their garages. Sellers will try just about anything to unload that second mortgage--including getting you drunk.
Stories are starting to circulate about real estate agents providing alcohol to potential buyers. It's been coined as a BUI, or buying under the influence. Only this time, when you wake up, you'll have much more than a headache.
Buying Under the Influence
Real Estate Agents Use Liquor to Sell Homes
Trend Themes
1. Alcohol-fueled Real Estate Transactions - Disruptive innovation opportunity: Developing a mobile app platform that connects real estate agents with local wineries and breweries to offer exclusive wine and beer tastings during property tours.
2. Incentive-driven Home Selling - Disruptive innovation opportunity: Creating a digital platform that allows homeowners to collaborate with local businesses and offer customized incentives, such as gift cards and experiences, to attract potential buyers.
3. Unique Marketing Tactics in Real Estate - Disruptive innovation opportunity: Establishing a consulting service that helps real estate agents leverage out-of-the-box marketing strategies, such as hosting themed events and partnering with local celebrities, to sell properties faster.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Introducing virtual reality technology to the real estate industry, enabling remote property viewings and immersive virtual tours for buyers.
2. Hospitality - Disruptive innovation opportunity: Collaborating with real estate agents to create special packages for potential homebuyers, combining hotel stays with property viewings to enhance the buying experience.
3. Alcoholic Beverage - Disruptive innovation opportunity: Partnering with real estate agents to offer personalized wine and cocktail kits that homebuyers can enjoy during property visits, providing a unique and memorable experience.