A few months ago, Absolut Vodka and Sprite debuted a ready-to-drink cocktail combining premium vodka with an iconic lemon-lime sparkling soft drink and the two trademark brands that united in one pre-mixed cocktail created HANGOUT-OF-HOME to support spontaneity this summer.
HANGOUT-OF-HOME invites adults to take giant picnic blankets off billboards and take them to Clapham Common to crack open a can of Absolut Vodka & Sprite with friends. In line with the new ‘Planned for the Unplanned platform, this activity targets young adult drinkers who feel pressure to make meticulous plans and unwavering commitments.
While adults are becoming increasingly aware of the need for third spaces, many opt to drink at home for convenience and comfort. HANGOUT-OF-HOME fosters gatherings, encourages togetherness and cultivates spontaneity to address societal voids.