British supermarket Asda created a fun Halloween commercial for this season that is Shazam-enabled, making it possible for viewers to connect to an enhanced mobile experience.
The Halloween ad set to the sounds of 'Word Up!' by Cameo encourages viewers to "Shazam for all things haunted." When one's mobile device is used during the commercial, users have the chance to play with a monstrous augmented reality face filter with a mouth that moves its lips along to the words of the song. Those who connect Shazam with the Asda commercial then have the chance to capture a screenshot and share their spooky face with friends.
With this initiative, Shazam claims that it is the first in the UK to use sound-recognition technology to launch a camera experience.
Musical App-Connected Ads
British Supermarket Asda Created a Shazam-Enabled Halloween Commercial
Trend Themes
1. Shazam-enabled Ads - Opportunity for brands to create interactive and immersive experiences by incorporating Shazam technology into their advertisements.
2. Augmented Reality Filters - Growing trend of using AR filters in advertisements to engage viewers and create personalized experiences.
3. Mobile Interactive Experiences - Increasing demand for ads that offer interactive features and connect with viewers' mobile devices for an enhanced experience.
Industry Implications
1. Advertising - Disruptive innovation opportunity for brands to leverage Shazam-enabled ads and AR filters to captivate audiences and drive engagement.
2. Technology - Growing industry for sound-recognition technology like Shazam that can be integrated into various applications and marketing campaigns.
3. Retail - Opportunity for retailers to incorporate interactive and immersive mobile experiences through Shazam-enabled ads to enhance brand awareness and customer engagement.