In the last few years, the ice cream category has been upended by a number of better-for-you treats and Hakuna Banana sets itself apart as a maker of plant-based frozen desserts. The vibrant, non-dairy desserts are made with a base of bananas, coconut milk and dates, offering a naturally creamy and sweet alternative to ice cream. Hakuna Banana puts its own spin on classics like vanilla with varieties like 'Banilla,' which is made with real vanilla bean, and other indulgent yet healthy options like Choco Choco Chip, Banana Spice and Cashew Cookie Dough.
At this year's Natural Products Expo West, Hakuna Banana was recognized at the 2019 Pitch-Slam competition.
Like Hakuna Banana, a growing number of brands that are passionate about plant-powered eating are sharing decadent frozen treats made with fruit and vegetable bases.
Nourishing Banana-Based Desserts
Hakuna Banana Makes Desserts with Bananas, Dates & Coconut Milk
Trend Themes
1. Plant-based Desserts - The trend of plant-based frozen desserts made with fruit and vegetable bases has disrupted the ice cream category, presenting opportunities for companies to create and innovate in this space.
2. Better-for-you Treats - The rise of better-for-you treats, such as Hakuna Banana's non-dairy desserts made with natural ingredients, indicates a demand for healthier options in the dessert industry.
3. Alternative Ingredients - Hakuna Banana's use of alternative ingredients, such as bananas, coconut milk, and dates, presents opportunities for companies to experiment with unique combinations and create their own healthy alternatives to traditional desserts.
Industry Implications
1. Dessert - The dessert industry can benefit from developing plant-based and better-for-you treats, such as non-dairy desserts made with natural ingredients and alternative bases.
2. Health Food - The trend towards healthier options in the dessert industry opens up opportunities for companies focused on health food, particularly those centered around plant-powered eating.
3. Frozen Desserts - The popularity of better-for-you and plant-based frozen desserts presents a potential market for companies looking to disrupt the traditional ice cream industry.