Commercials for hair color products are ordinarily full of long, glossy hair and aspirational before-and-after shots and at a time when these ads can't be created as usual, L’Oréal Paris opted for a more realistic hair-coloring campaign starring Eva Longoria. The new campaign featuring the actress and longtime L’Oréal spokesperson was shot on a smartphone in Longoria’s bathroom and it shows her coloring her own gray roots using the dark brown shade of the brand's Excellence Crème triple care hair color.
Unlike many hair color product commercials, this one actually shows the entire process, and even some very real moments like wrapping a towel around one's neck and securing it with a clip to protect clothing from the dye.
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom
Trend Themes
1. Realistic Hair-coloring Campaigns - Opportunity for hair color brands to showcase authentic and relatable advertising, highlighting the entire process and real moments.
Industry Implications
1. Beauty and Personal Care - Opportunity for brands in the beauty and personal care industry to create more realistic and relatable advertising campaigns.