‘Habibis’ is an taco shop in San Pedro Garza García that serves a fusion of Arabic and Mexican cuisine. Recently the food shop had a new brand identity created for them by Anagrama, to communicate the bold and modern mix of flavors.
Anagrama’s creation for Habibis is just as eclectic as the food shop itself. The packaging uses a mix of traditional Arabic calligraphy, neon colours on inexpensive materials, which help to convey the casual nature of the restaurant. Patterns on the take out boxes are adapted from the keffiyeh, a Middle Eastern scarf.
Since the restaurant is based in a community with a large population of third generation Arab immigrants, it makes sense that the packaging is more Arab than Mexican. Still, the branding is fun and somehow, this curious mix of elements work beautifully together in harmony.
Electric Arabic Branding
The Packaging for 'Habibis' Represents Its Eclectic Fusion Food
Trend Themes
1. Ethnic Fusion Branding - Branding that combines elements from different cultures to create a unique and bold identity for restaurants and products.
2. Inexpensive Material Packaging - Packaging that utilizes affordable materials but still communicates the quality of the product or brand.
3. Adapted Ethnic Patterns - Incorporating patterns and designs from different ethnic cultures into branding and packaging.
Industry Implications
1. Food and Beverage - Incorporating diverse cultural influences into branding and packaging for fusion cuisine.
2. Hospitality - Creating a unique and cost-effective brand identity that appeals to a diverse customer base.
3. Retail Design - Incorporating cultural patterns and elements into product packaging to enhance brand identity.