The Florida-based fast casual chain Gyroville recently debuted a new dish called the Gyro Philly, which offers an American take on a popular Greek dish. With a growing demand for exotic twists on classic comfort foods, the new wrap provides a whole new way for American consumers to enjoy Philadelphia's signature dish.
Gyroville's CEO Lambros Kokkinelis explains that the Gyro Philly came about during a brainstorming session that involved "imagining what a Mediterranean version of a Philly cheesesteak would look like." The result is a wrap that swaps the classic steak and hoagie combination for gryo meat and pita bread. The meat is then topped with grilled onions, roasted red peppers, melted cheddar cheese and feta tzatziki. The result is a hybrid dish that perfectly blends both American and Greek flavors.
Cheesesteak-Infused Gyros
Gyroville's Gyro Philly Puts an American Twist on a Classic Greek Dish
Trend Themes
1. Exotic Comfort Food - The trend of offering exotic twists on classic comfort foods is growing.
2. Mediterranean Fusion - There is potential for disruptive innovation in creating new fusion dishes by combining Mediterranean and American flavors.
3. Ethnic Dish Adaptation - Adapting popular ethnic dishes with local ingredients can create new exciting dishes that appeal to a wider range of consumers.
Industry Implications
1. Fast Casual Restaurants - Fast Casual chains can incorporate exotic twists on classic comfort foods to keep up with current consumer trends.
2. Ethnic Cuisine - Restaurants specializing in ethnic cuisine can experiment with adapting popular local dishes to appeal to more consumers.
3. Food Trucks - Food trucks can incorporate fusion dishes combining Mediterranean and American flavors to stand out and attract new customers.