Guild Esports, an esports team co-owned by David Beckham, has announced the launch of Guild Studios, a new production and creative services division of the Guild label. The new division prioritizes offering cutting-edge campaign-led solutions to brands seeking to engage with the gaming, esports, Gen-Z, and Gen-Alpha audiences.
Gen-Z consumers increasingly engage with gaming IP in ways other than video games; a vast majority watch content creators when offline, and 94% of Gen-Alpha consider themselves gaming enthusiasts.
Guild Studios provides end-to-end creative services, production, and esports marketing consulting to brands, agencies, and media owners. Campaigns by the studio are designed to engage with younger consumers more intensely than conventional advertising. Guild Studios will utilize the brand's physical facility in Shoreditch to further its efforts in becoming a premier agency for esports and gaming briefs.
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Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Trend Themes
1. Campaign-led Esports Marketing - Opportunity for brands to explore creating marketing campaigns that target younger generations through esports and gaming.
2. End-to-end Creative Services - Opportunity for agencies and media owners to provide comprehensive creative services specifically tailored for esports and gaming platforms.
3. Content Creation for Gaming IP - Opportunity for content creators to explore new ways of engaging Gen-Z consumers with gaming-related content outside of traditional video games.
Industry Implications
1. Esports - Opportunity for esports teams to expand their offerings and create revenue streams beyond traditional gaming competitions.
2. Advertising/marketing - Opportunity for marketers to tap into the growing audience of gaming enthusiasts and develop new marketing strategies that engage younger generations.
3. Media Production - Opportunity for production companies to develop new capabilities and services specifically tailored for esports and gaming clients.