I never knew that Gucci and UNICEF were such good friends. But it seems that each year the epic handbag maker creates a variety of goods inspired by different themes each year. This year, the Gucci UNICEF Collection 2009 is based on the book Snowman in Africa.
This collection of handbags, keychains and coin purses all incorporate the novel-esque theme of both snowmen and jungles. As well, 100% of the retail price of the book sold in Gucci stores will be donated directly to UNICEF. The Gucci UNICEF Collection 2009 is definitely a good thing.
Charity Designer Handbags
The Gucci UNICEF Collection 2009 Is a Gift that Keeps on Giving
Trend Themes
1. Designer Charity Collaborations - Opportunity for fashion brands to partner with charitable organizations to create limited-edition collections that support a cause.
2. Themed Product Collections - Creating product lines inspired by specific themes allows brands to capture consumer interest and differentiate themselves in the market.
3. Social Responsibility in Luxury Fashion - Increasing focus on corporate social responsibility in the luxury fashion industry as brands align with charitable organizations and donate proceeds to worthy causes.
Industry Implications
1. Fashion - The fashion industry can explore partnerships with charitable organizations to create limited-edition collections and raise funds for worthy causes.
2. Luxury Goods - Luxury brands can prioritize corporate social responsibility by collaborating with charities and donating proceeds from themed collections.
3. Publishing - Publishing industry can explore opportunities to partner with fashion brands to create books that inspire themed product collections with a social impact.