Pet food brand ORIJEN has announced the launch of GUARDIAN 8 cat food, a new kibble formula made from high-quality ingredients that aim to provide a range of functional benefits for cats' by addressing eight key health areas.
The new kibble was developed by ORIJEN's in-house veterinarians and nutritionists, who determined what biologically appropriate ingredients cats' needed most to support their long-term health. The result was a formula targeting eight areas: immune function, digestion, healthy coat and skin, muscle maintenance, heart health, joint health, brain function, and eye health.
The new kibble was formulated to exclude unnecessary chemicals and preservatives. "We're excited to introduce ORIJEN GUARDIAN 8, which includes fewer supplements compared to the top 20 leading brands based on recent national sales data," said Billy Frey, Director of ORIJEN Cat.
Clean Label Cat Foods
OORIJEN's New GUARDIAN 8 Cat Food Addresses Eight Key Cat Health Areas
Trend Themes
1. Functional Pet Foods - The trend of developing pet foods that provide functional benefits for pets is growing, creating opportunities for companies to research and develop high-quality, biologically appropriate ingredients for specific health areas.
2. Clean Label Pet Foods - The demand for pet food products with minimal additives and preservatives is increasing, creating opportunities for companies to create pet food formulas that exclude harmful chemicals.
3. In-house Product Development - In-house research and development of pet food formulas by veterinarians and nutritionists can lead to the creation of innovative pet food products that address specific health areas and utilize high-quality, biologically appropriate ingredients.
Industry Implications
1. Pet Food Industry - The pet food industry can capitalize on the trends of functional and clean label pet foods by expanding research and development efforts and marketing products that target specific health areas.
2. Veterinary Industry - The veterinary industry can benefit from the trend of in-house product development by partnering with pet food companies to develop innovative products that address specific health concerns in pets.
3. Health and Wellness Industry - The health and wellness industry can explore the potential of functional pet foods as a way to improve the overall health and well-being of pets, creating new market opportunities for innovative products and services in this area.