Grocery store potatoes are usually not given any special treatment when it comes to in-store displays, as the products are typically loosely displayed in bins or packaged in bags stacked atop one another on pallets. But Dutch grocery chain Albert Heyn is giving special treatment to potatoes, as it recently unveiled a new dedicated potato display wall to make it easy for consumers to pick and choose their products of choice.
The detailed in-store grocery display celebrates The Netherlands as a potato country. In collaboration with potato suppliers Leo de Kock and Nedato, Albert Heyn developed new packaging to make different kinds of potatoes for different purposes stand out all the more.
Some of the changes include that all of the products are displayed in transparent UV protective foil packaging, which makes it possible for consumers to see exactly what they'll be purchasing. There are also potatoes with branding that calls out potatoes just for the microwave or oven, as well as the low-calorie AH excellent Colomba potato.
Dedicated Potato Displays
Dutch Chain Albert Heyn Boasts an Entire Wall for Grocery Store Potatoes
Trend Themes
1. Specialized Product Displays - Creating dedicated display areas for specific products enhances consumer experience and makes it easier for them to make choices.
2. Innovative Packaging Design - Developing new packaging that stands out and provides essential information can help products attract more attention from consumers.
3. Highlighting Local Culture - Celebrating local cultural attributes in-store can create a unique shopping experience and increase customer loyalty.
Industry Implications
1. Grocery Retail - Grocery retailers can explore dedicated display strategies to enhance their product offerings and improve customer satisfaction.
2. Packaging - The packaging industry can innovate by developing designs that are not only visually appealing but also informative and protective.
3. Food and Beverage - Companies in the food and beverage industry can emphasize the cultural significance of ingredients to differentiate their products and attract local consumers.