Snap2Save is a new grocery loyalty app that not only helps consumers save money, but also get healthier in the process.
Customers who are registered with the loyalty program will earn one point for every dollar spent at participating Save-A-Lot stores, which may be accrued and redeemed for gift cards or healthcare rebates. Through its Healthy Food Rewards program, Snap2Save incentivizes the purchase of fruits and vegetables by offering four times the points for produce. With this grocery shopping loyalty program, consumers also have the chance to get special offers, win prizes and check out healthy recipes from Cooking Matters, a campaign that aims to end hunger and help families make sound food choices.
In the future, other health-focused food products, like lean meats, will also be incentivized.
Healthful Grocery Loyalty Apps
Snap2Save Incentivizes the Purchase of Fruits and Vegetables
Trend Themes
1. Healthful Grocery Loyalty Programs - Health-focused grocery loyalty programs will incentivize healthy food choices and change the way people shop for food.
2. In-store Health Education - More in-store health education programs will be utilized to inform consumers about the benefits of healthy food choices.
3. Personalized Nutrition Programs - Personalized nutrition programs using data from loyalty apps will help people make informed food choices.
Industry Implications
1. Grocery Retail - Grocery retailers will adapt to the shift towards healthy food choices by implementing loyalty programs and offering more healthful options.
2. Healthcare - Loyalty apps that incentivize healthy food choices could potentially lower healthcare costs.
3. Technology - Development of new technologies and software solutions will be necessary for the implementation and success of healthful grocery loyalty programs.