UK-based bakery chain Greggs is giving its classic 'Sausage, Bean, and CheeZe Melt' a vegan-friendly upgrade. The melt will include a plant-based sausage, mozzarella-flavored vegan cheese, and baked beans.
The new melt comes as a follow-up to Greggs 'Vegan Steak Bake' and 'Vegan Sausage Roll,' which, according to the company, were so popular they sold out immediately after their launch. Not surprisingly, Greggs is banking on the 'Vegan Sausage, Bean, and Cheeze Melt' to also become a major hit, which is all the more likely considering it is a plant-based remake of one of the company's already best-selling dishes.
By further expanding its vegan options Greggs hits "another milestone as we continue with our journey to become our customers’ favorite destination for food-on-the-go," said Hannah Squirrell, Greggs' Customer Director
Vegan Sausage Melts
Greggs Puts a Plant-Based Twist on its Fastfood Fan-Favorite
Trend Themes
1. Plant-based Fast Food - Expanding vegan options in fast food restaurants to cater to changing consumer preferences.
2. Meatless Alternatives - Developing delicious and convincing plant-based alternatives for classic meat-based dishes.
3. Vegan Cheese Market - Increasing demand for vegan cheese in the food industry, creating opportunities for new plant-based cheese brands.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on the growing interest in plant-based alternatives to traditional meat dishes by adding more vegan options to their menus.
2. Food Retail Industry - Food retail stores can create shelf space for a wider range of plant-based alternatives to meat and cheese products.
3. Vegan Food Industry - The increasing demand for vegan options in the food industry creates opportunities for new businesses specializing in plant-based products.