South Asian-Inspired Superfood Products
Kola's Super Green Latte Boasts Nutritious Ingredients
Kola's Super Green Latte makes for an ideal nutrition and wellness boost for health-minded consumers. The newly launched brand—which debuted in March 2020—takes cues from Founder Sajani Amarasiri’s South Asian heritage. The Super Green Latte, specifically, is an age-old Sri Lankan herbal breakfast drink called Kola Kanda and the recipe is designed to positively balance the body and mind. The Organic Moringa is rich in iron, vitamins, antioxidants, and anti-inflammatory properties. The Organic Gotu Kola, on the other hand, is "a rejuvenating nervine for Mental clarity and alertness" that also helps one's skin and hair by building collagen and boosting blood circulation. Other powerful ingredients in Kola's Super Green Latte include Organic Ceylon Cinnamon for blood sugar health, as well as Curry Leaf and Ginger for liver health, digestion, and fat burning.
Trend Themes
1. South Asian-inspired Superfood Products - Opportunity for creating innovative superfood products inspired by South Asian cuisine.
2. Nutrition and Wellness Boost - Disruptive innovation opportunities for developing products that provide a balanced nutrition and wellness boost.
3. Organic and Functional Ingredients - Trend towards using organic and functional ingredients in food and beverage products.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to introduce South Asian-inspired superfood products.
2. Health and Wellness - Disruptive innovation opportunities for health and wellness industries to incorporate organic and functional ingredients.
3. Herbal and Ayurvedic Products - Trend towards herbal and ayurvedic products in the beauty and skincare industry, leveraging the rejuvenating properties of ingredients like Gotu Kola.