The Subway Green Goddess Rotisserie-Style Chicken Sub is a new offering from the QSR brand at participating locations in Canada for consumers to enjoy as a light, fresh option.
The sandwich features Canadian farm-raised chicken along with your choice of veggies on Harvest Grain bread and topped with Green Goddess dressing. The sandwich is also being launched in a vegetarian-friendly version called the Green Goddess Veggie Sub, which swaps the chicken for smashed avocado.
The Subway Green Goddess Rotisserie-Style Chicken Sub is being launched with a new limited-time promotion to encourage patrons to try it out. Consumers can pick up either the original or the veggie version for just $5 for a six-inch sandwich when ordering online or through the app, but only until July 17, 2022.
Green Goddess Dressing Sandwiches
The Subway Green Goddess Rotisserie-Style Chicken Sub is Tasty
Trend Themes
1. Food Substitution Trend - The popularity of vegetarian-friendly Green Goddess Veggie Sub suggests a growing trend of consumers swapping meat for plant-based alternatives in their diets.
2. Limited-time Promotion Trend - The limited-time promotion for the Green Goddess Rotisserie-Style Chicken Sub indicates a trend of QSRs using time-limited deals to generate buzz and attract customers.
3. Fresh, Healthy Eating Trend - The use of farm-raised chicken and harvest grain bread in the Green Goddess Rotisserie-Style Chicken Sub aligns with consumers' increasing demand for fresh and healthful food options.
Industry Implications
1. Fast-food Industry - There is an opportunity for fast-food chains like Subway to tap into the growing demand for plant-based foods and offer more vegetarian-friendly options like the Green Goddess Veggie Sub.
2. Agriculture Industry - The use of farm-raised chicken in the Green Goddess Rotisserie-Style Chicken Sub highlights an opportunity for the agriculture industry to cater to the increasing demand for sustainably-sourced, high-quality meat products.
3. Mobile App Industry - The success of Subway's limited-time promotion for the Green Goddess Rotisserie-Style Chicken Sub indicates an opportunity for mobile app-based ordering and delivery platforms to partner with QSRs to drive traffic and sales through time-limited promotions and deals.