This Panera Deal is Running for Panera Rewards Members Only
Michael Hemsworth — June 29, 2024 — Business
References: panera & brandeating
This Panera deal has been announced by the brand as a limited time offering for Panera Rewards Members to take advantage of as we head into the warm weather months. The deal will offer rewards members with a Strawberry Poppyseed Chicken Salad or Chicken Bacon Rancher Sandwich for $5.99 when using the code SUMMER at checkout. This will come as welcome news to savvy consumers looking to save some money this summer seeing that the menu items are regularly priced between roughly $13 and $15 each.
The Panera deal is being run alongside another promotion that will offer consumers a buy one, get one offer when they purchase any sandwich, whole salad, soup or mac and cheese to receive a second one for $5 using the code BOGO5.
Image Credit: Panera
The Panera deal is being run alongside another promotion that will offer consumers a buy one, get one offer when they purchase any sandwich, whole salad, soup or mac and cheese to receive a second one for $5 using the code BOGO5.
Image Credit: Panera
Trend Themes
1. Exclusive Membership Deals - Retailers are increasing loyalty through member-only promotions, fostering greater engagement and repeat business.
2. Seasonal Menu Discounts - Limited-time offers tied to seasonal changes can attract budget-conscious customers seeking value in their dining choices.
3. BOGO Promotions - Buy-one-get-one promotions are proving effective in increasing sales volume and enticing customers to try more menu items.
Industry Implications
1. Restaurant and Food Service - Innovative pricing strategies and exclusive deals can drive loyalty program enrollment and frequent customer visits.
2. Loyalty and Rewards Programs - The push for robust reward systems shows the potential for higher customer retention and increased per-visit spending.
3. Promotional Marketing - Effective use of promos and seasonal codes can significantly boost short-term sales and customer acquisition.
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