Melissa Ben-Ishay's TikTok-viral Green Goddess salad and a simple homemade dressing inspired a partnership with premium olive oil maker Kosterina and the launch of Green Goddess Olive Oil.
This collaborative product enhances the brand's 100% pure Extra Virgin Olive Oil with the flavors of Melissa’s Green Goddess salad: zesty basil, garlic, onion and notes of lemon. This refreshingly flavored olive oil can be used for much more than just salads, as its bright, savory notes work well in everything from dips and marinades, or drizzling over crusty bread.
The Baked by Melissa Kosterina Collection includes several ways to purchase Green Goddess Olive Oil: on its own, paired with Kosterina's Original EVOO or with the newest cookbook from Melissa Ben-Ishay, Come Hungry: Salads, Meals, and Sweets for People Who Live to Eat.
Refreshingly Flavored Olive Oils
A TikTok-Viral Salad Inspired Kosterina's Green Goddess Olive Oil
Trend Themes
1. Flavor-infused Olive Oils - Taste-enhancing flavor profiles in olive oils offer unique culinary experiences for both home cooks and professional chefs.
2. Collaborative Food Products - Partnerships between social media influencers and premium brands create innovative products that resonate with a vast digital audience.
3. Tiktok-driven Product Development - Viral content on social platforms like TikTok drives the creation of new products, blending social media trends with traditional culinary practices.
Industry Implications
1. Specialty Foods - Premium and flavored edible oils cater to a growing market of consumers seeking high-quality, unique culinary ingredients.
2. Social Media Marketing - Influencer-led product launches leverage social media's wide reach to rapidly build brand awareness and product demand.
3. Cookbook Publishing - Collaborative cookbooks that integrate social media trends and popular influencers attract a digitally-savvy readership.