Over the past few years, Greek yogurt dessert has surged in popularity, since it is delicious, rich, full of protein and a healthy way to indulge. Building on the success of its Greek yogurt line, Danone is now introducing Oykos Heavenly, a new luxury yogurt sub brand.
When Oykos launched last year, the fruity flavors included Strawberry, Peach, Pear and Citrus, but the new Oykos Heavenly is a more decadent kind of dessert yogurt with flavors like Salted Caramel and Cinnamon Apple.
Packaging for Oykos Heavenly yogurt was created for Danone by Dragon Rouge, borrowing familiar elements from the original Oykos packaging, but adding onto it to make Oykos Heavenly seem even more tempting and irresistible.
Decadent Dessert Yogurts
Oykos Heavenly is a Luxurious Greek Yogurt Dessert from Danone
Trend Themes
1. Luxury Yogurt - The trend of luxury yogurt desserts is growing, creating opportunities for innovative and indulgent flavor combinations.
2. Decadent Flavors - The demand for decadent flavors like Salted Caramel and Cinnamon Apple in dessert yogurt is on the rise, presenting opportunities for unique product offerings.
3. Premium Packaging - The increase in luxury yogurt brands calls for premium packaging designs that enhance the product's appeal and desirability.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the trend of decadent dessert yogurts by developing innovative yogurt flavors and marketing strategies.
2. Packaging - The packaging industry can explore opportunities in creating premium and visually enticing packaging for luxury yogurt brands like Oykos Heavenly.
3. Health and Wellness - The health and wellness industry can capitalize on the popularity of Greek yogurt desserts by highlighting the nutritious aspects while offering indulgent yet healthier options.