Foxhole Spirits created Hyke Gin as an innovative grape gin spirit that's made with discarded Tesco supermarket grapes. The new gin, available in 500-milliliter bottles, will be available exclusively through Tesco stores as part of the waste-reducing goals that the retailer is working towards by the year 2030.
The grapes that are used in the making of the spirit are snipped from bunches that are packaged for supermarket shelves and flavor the gin alongside botanicals like coriander, myrrh and rooibos that take cues from the African and South American origins of the fruit. The result is an affordable, sustainable and inspiring product that is described as having "rich, sweet citrus characters" and a rich aroma.
Repurposed Grape Gins
Foxhole Spirits' Hyke Gin is Made with Discarded Supermarket Grapes
Trend Themes
1. Repurposed Grape Gins - Creating innovative gin spirits using discarded supermarket grapes, presenting an opportunity for waste reduction and sustainable production.
Industry Implications
1. Craft Distilleries - Craft distilleries can adopt the concept of repurposing discarded produce, such as grapes, to create unique and sustainable gin products.
2. Supermarkets - Supermarkets can collaborate with distilleries to repurpose unsold or imperfect produce into value-added products, reducing waste and promoting sustainability.
3. Sustainable Food and Beverage - The sustainable food and beverage industry can explore ways to repurpose and utilize discarded ingredients, such as grapes, to create innovative and eco-friendly products.