Merchant Gourmet recently opened the doors to its 'Grain & Graze' pop-up at the Salisbury Waitrose store.
As Merchant Gourmet is a brand that focuses its efforts on sharing delicious, easy-to-use and versatile food products, including pulses, grains, nuts and seeds, the health eating pop-up offers inspiring recipe cards and meals like the Beluga Lentil & Beetroot Balsamic Salad on-site. The pop-up was opened in collaboration with England women's field hockey captain and brand ambassador Alex Danson, who shared a talk on nutritious foods.
The launch of this new Merchant Gourmet pop-up follows the launch of the Grain & Graze location in Islington, Merchant Gourmet’s flagship pop-up store, which offers everything from cooking demonstrations to food masterclasses.
Grain-Based Grocery Pop-Ups
The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
Trend Themes
1. Grain-based Grocery Pop-ups - Opportunity for brands to create temporary retail spaces that focus on promoting and selling grain-based food products.
2. Health Eating Pop-ups - Growing trend of pop-up stores that offer nutritious and inspiring recipe cards and meals for health-conscious consumers.
3. Food Masterclasses - Increase in demand for interactive food experiences such as cooking demonstrations and classes that educate and engage customers in culinary skills.
Industry Implications
1. Food Retail - Opportunity for grocery store chains to collaborate with brands and create pop-up spaces to promote and sell their products.
2. Food Product Brands - Brands specializing in grain-based food products can leverage pop-up stores to showcase their products, interact with customers, and build brand awareness.
3. Food Education - Growing industry of culinary education where experts and food brands can offer masterclasses and demonstrations to educate and inspire consumers.