The Graham’s Family Dairy Skyr Yogurts have been introduced by the brand as a new line of Icelandic-style dairy products that will offer a distinctly satisfying taste and texture for consumers to enjoy.
The yogurts come in five flavor options including 'Natural,' 'Strawberry,' 'Victoria Plum,' 'Passionfruit, Mango & Papaya' and 'Lemon' to make them appealing for consumers of all ages. Each of the yogurts have a fat-free profile and are made with Scottish skimmed milk, fresh fruits and live cultures.
The yogurts identify an increased shift towards natural protein dairy products amongst consumers looking for a healthier way to stave off hunger during the day. The Graham’s Family Dairy Skyr Yogurts are set to be made available now in Scotland at Saindbury's and Aldi.
Icelandic-Style Scottish Yogurts
The Graham’s Family Dairy Skyr Yogurts are Fat-Free
Trend Themes
1. Natural Protein Dairy Products - The increased shift towards natural protein dairy products presents an opportunity for brands to develop innovative and healthy options.
2. Fat-free Dairy Products - The demand for fat-free dairy products creates a space for companies to produce innovative and low-fat alternatives.
3. Icelandic-style Yogurts - The popularity of Icelandic-style yogurts offers a disruptive innovation opportunity for brands to create unique and indulgent dairy products.
Industry Implications
1. Dairy Industry - The dairy industry can leverage the trend of natural protein and fat-free dairy products by introducing new offerings to meet consumer demands.
2. Health Food Industry - The health food industry can capitalize on the growing popularity of natural protein dairy products by developing innovative snacks and meal options.
3. Supermarkets and Grocery Chains - Supermarkets and grocery chains can enhance their product offerings by incorporating Icelandic-style yogurts in their dairy section, catering to consumer preferences.