Consumers who love to snack on raw cookie dough in the process of baking cookies have inspired the creation of a safe, ready-to-eat version of the snack—and OH MY DOUGH is a start-up that is introducing Germany to the idea of gourmet cookie dough.
OH MY DOUGH makes indulgent edible cookie dough flavors like Cranberry White Chocolate, Hazelnut Chocolate Brownie and of course, the classic Chocolate Chip. These products are sold in convenient grab-and-go pots that are ideal for on-the-go eating or instant enjoyment at home.
As the idea of eating raw cookie dough will be somewhat new to consumers in Germany, OH MY DOUGH created a series of GIFs and vibrant monochromatic photographs to show off its new products in style.
Gourmet Cookie Dough Jars
OH MY DOUGH Offers Raw, Edible Cookie Dough with a Gourmet Focus
Trend Themes
1. Edible Cookie Dough - The trend of edible cookie dough provides an opportunity for innovative flavors and convenient packaging.
2. Gourmet Snacking - The trend of gourmet snacking opens doors for unique and indulgent flavors in popular snack foods.
3. Visual Marketing - The trend of visually appealing marketing materials creates opportunities to showcase products in a stylish and compelling way.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the edible cookie dough trend by creating new flavors and packaging options.
2. Snack Food - The snack food industry can explore the gourmet snacking trend by offering premium and unique snacking options.
3. Marketing and Advertising - The marketing and advertising industry can provide visually appealing content to help brands showcase their products in a stylish manner.