'Gourmade' specializes in sharing premium frozen meals, sides and desserts with consumers who desire quick meals that can be made at home with ease. The brand sets itself apart from other frozen food producers by prioritizing a "frozen from fresh" approach, as well as vibrant packaging that catches the eyes of consumers.
Some of the standout frozen food products offered by the brand include its Posh Peas, Macaroni Cheese & Bacon, as well as Sweet Potato Wedges and effortless dessert options like Belgian Chocolate Roulades.
The bright packaging scheme for Gourmade's frozen food range was developed to stand out from other premium products on the market that favor dark, muted color palettes as a means of conveying their premium nature.
Brightly Branded Frozen Meals
'Gourmade' Offers Quality Food Options with a Focus on Freshness
Trend Themes
1. Premium Frozen Meals - Opportunity for brands to offer high-quality, gourmet frozen meals to meet the demand for convenient, yet delicious, home-cooked options.
2. Freshness in Frozen Food - Disruptive innovation opportunity for frozen food producers to prioritize a 'frozen from fresh' approach, appealing to consumers who value both convenience and quality.
3. Vibrant Packaging - Brands can differentiate themselves in the frozen food market by using colorful and eye-catching packaging that stands out from traditional muted palettes.
Industry Implications
1. Frozen Food - The frozen food industry can capitalize on the trend of offering gourmet frozen meals with a focus on freshness and vibrant packaging.
2. Convenience Foods - Opportunity for convenience food brands to expand their product lines to include premium frozen meals that appeal to customers seeking quick, delicious options.
3. Packaging Design - Packaging design industry can develop innovative and visually appealing designs for frozen food brands that want to stand out on the shelves and capture consumer attention.