Google Shopping has expanded its generative AI-enabled virtual try-on feature to include dresses in the U.S. This update aligns with the New York Fashion Week kickoff, marking a significant moment for integrating technology and fashion. In collaboration with the ready-to-wear label Simkhai, select dresses will be available for virtual try-on and pre-order immediately following the brand’s runway show on September 7.
The AI-driven virtual try-on feature utilizes Google’s advanced generative AI model to manipulate images of clothing, allowing consumers to see how items will look on a wide range of body types. The feature aims to be inclusive by mimicking sizes from XXS-XXXL on accurate models.
"Virtual try-on images on Search receive 60% more high-quality views, and on average, people try on clothes using four models per product," Google said in a press release. "Shoppers are also more likely to visit a brand’s site after viewing virtual try-on images."
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Trend Themes
1. Virtual Try-on Enhancements - Advancements in virtual try-on technologies allow consumers to visualize clothing accurately on diverse body types, driving higher engagement and conversion rates.
2. AI-powered Fashion Integration - Integration of advanced generative AI in fashion retail enhances customer experience by providing personalized and realistic previews of clothing items.
3. Inclusive Size Representation - Emphasis on inclusive size representation through AI-driven tools promotes body positivity and accessibility, catering to a broad spectrum of consumer needs.
Industry Implications
1. E-commerce - E-commerce platforms benefit from AI-powered virtual try-on features, which improve customer satisfaction and reduce return rates.
2. Fashion Technology - The fashion technology industry sees innovation opportunities in integrating AI to create more personalized and engaging shopping experiences.
3. Retail - Retailers adopting virtual try-on solutions can attract tech-savvy shoppers while offering a more interactive and intuitive buying process.