Google Night Walk lets users see something that they may never get to see. Travelling can be an uplifting experience but not everyone gets to do it. Travelling to places like France especially can be a rewarding but pricey trip to make. Google Night Walk gives potential travellers a different look at one of France's more storied cities, Marseilles.
The way this platform works is very similar to Google Street View. Users essentially choose where they want to go and the platform takes them there. The cool thing about this is that it's a guided tour by natives of the country who show the little nooks and crannies of the city.
For users that want a more offbeat travelling experience Google Night Walk could be the ideal low-cost trip for them.
Virtual French Tours
Google Night Walk Will Let Users Take a Virtual Tour of Marseilles
Trend Themes
1. Virtual Tours - The trend of taking virtual tours continues to grow, giving consumers an opportunity to explore new places at a lower cost.
2. Guided Tours - Guided virtual tours offer consumers a unique opportunity to explore a city with a local perspective.
3. Localized Content - Platforms that offer localized content, such as guided tours by natives, are becoming increasingly popular in the virtual tourism industry.
Industry Implications
1. Tourism - The tourism industry could benefit from offering virtual tours to consumers, especially for those who may not be able to travel due to cost or other limitations.
2. Technology - The technology industry has an opportunity to develop more advanced virtual tour experiences, incorporating new technologies such as augmented reality to enhance user experience.
3. Education - The education industry could use virtual tours as a way to provide students with a unique learning experience, allowing them to explore new places and cultures without ever leaving the classroom.