Area 120, Google’s incubator for experimental projects, is expanding the Google Fundo virtual events platform to all creators across the US and Canada. Over the last few months, it's become apparent that there's a need for online event-hosting solutions and with Fundo, no apps or additional software downloads are needed.
Fundo is described as "a platform for virtual events and experiences, designed and built for creators" and it is designed to help people host meaningful online experiences. Fundo virtually replicates face-to-face interactions that fans would otherwise have with creators in real life, and fans can either search for upcoming events on the platform of join the ones shared by their favorite creators. With the platform, creators can organize free and paid events, and also offer discounts and premium perks.
Virtual Event Platforms
Google Fundo Helps Creators Host Events & Connect with Fans
Trend Themes
1. Virtual Event Platforms - Disruptive innovation opportunity: Explore ways to enhance the virtual event experience to replicate face-to-face interactions.
2. Online Event-hosting Solutions - Disruptive innovation opportunity: Develop innovative tools and features that streamline the process of hosting events online.
3. Meaningful Online Experiences - Disruptive innovation opportunity: Create platforms that enable users to have enriching online experiences with their favorite creators.
Industry Implications
1. Technology - Disruptive innovation opportunity: Innovate virtual event platforms by leveraging cutting-edge technology and algorithms.
2. Entertainment - Disruptive innovation opportunity: Revolutionize the entertainment industry by offering virtual event experiences that rival real-life interactions.
3. Marketing - Disruptive innovation opportunity: Develop new marketing strategies and techniques to promote virtual events and connect creators with fans.