Goodwin Field packaging was developed to be more than a simple decorated container for mixed nuts, it was intended to advertize a stadium, to treat its season ticket holders and to protect priceless momentos from memorable games.
Allison Chambers chose a cylindrical tin can to enclose the assorted items, with the idea that a signed baseball could fit snugly inside. Match passes could be curled up around the edge and the 'Game Seasoned Nuts' could fill it otherwise.
The designer decorated the canister in a color scheme of teal blue, red and cream. The organized format and the medley of vintage typefaces gives Goodwin Field packaging a retro aesthetic quality that harkens back to the good old days at the ballpark.
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
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Industry Implications
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