Hard Rock Cafe is now introducing what it is calling its "most extensive menu innovation in Hard Rock Cafe's history" with the first-of-its-kind 24-Karat Gold Leaf Steak Burger. The half-pound steak burger is stacked with leaf lettuce, vine-ripened tomato, red onion, Tillamook cheddar cheese and a luxurious and edible sheet of 24-Karat edible gold leaf.
Through the Hard Rock Heals Foundation, a portion of all proceeds from Hard Rock Cafe's new 24-Karat Gold Leaf Steak Burger will help to support Action Against Hunger.
To kick off the launch of its innovative and edible gold-garnished steak burger, Hard Rock Cafe held an event at the Hard Rock Cafe New York Times Square featuring plenty of live music from bands and DJs.
Gold Leaf-Topped Burgers
Hard Rock Cafe Now Serves an Opulent 24-Karat Gold Leaf Steak Burger
Trend Themes
1. Gold-topped Food - Opportunity for restaurants and food companies to create luxurious and indulgent dishes by adding gold leaf as a garnish.
2. Menu Innovation - Restaurants can attract attention and boost sales by introducing unique and eye-catching menu items like the 24-Karat Gold Leaf Steak Burger.
3. Charitable Food Initiatives - Opportunity for businesses to support charitable causes by donating a portion of proceeds from specific menu items, creating a positive brand image.
Industry Implications
1. Hospitality - Hotels and restaurants can incorporate gold leaf garnish and other innovative ingredients to elevate their dishes and create a memorable dining experience.
2. Food and Beverage - Food companies can explore the use of gold leaf and other unique ingredients to create high-end and Instagrammable food products, appealing to affluent consumers.
3. Non-profit Organizations - Non-profit organizations focused on hunger relief can partner with businesses to launch fundraising initiatives tied to specific menu items, creating a win-win situation.