Earlier this year, Star Wars kicked off the launch of its Rogue One toys with four stop-motion animation videos called 'Go Rogue.' What's particularly noteworthy about these films is that they were directed by Tucker Barrie and Dan MacKenzie, who worked on Charlie Kaufman's Academy Award-nominated film Anomalisa.
In the first chapter, the story tells of how The Empire misplaced the building instructions to the Death Star. Some of the toys that are shown off in the artful film include LEGO Stormtrooper Minifigs, a Jyn Erso action figure and a Funko POP figurine of evil Director Orson Krennic.
The release of the Go Rogue series also served to kick off a global competition that called for fans to share their own "rogue stories" for the chance to win a trip to the premiere of Rogue One.
Stop-Motion Sci-Fi Toy Films
Star Wars' 'Go Rogue' is Directed by Tucker Barrie and Dan Mackenzie
Trend Themes
1. Stop-motion Toy Films - Businesses in the toy industry could explore using stop-motion animation as a new way to showcase and market their products online.
2. Collaborative Marketing Campaigns - Creating collaborative marketing campaigns with fan communities can create new opportunities for user-generated content and viral brand recognition.
3. Crowdsourced Storytelling - Building engagement through crowdsourced storytelling competitions can lead to increased brand loyalty and meaningful customer relationships.
Industry Implications
1. Toy Industry - Toy manufacturers can differentiate themselves by exploring unique and innovative ways to market their products through storytelling and animation techniques.
2. Film Industry - Stop-motion animation is a technique that can be used in films to create unique and visually striking visuals that will attract audiences and leave a lasting impact on viewers.
3. Marketing Industry - Marketers can harness the power of fan communities to create user-generated content and launch viral marketing campaigns that will increase brand recognition and customer engagement.