As the Ridley Scott's Alien film franchise continues, fans are now being introduced to a unique officially licensed Alien collectible in the form of a glowing egg set that's being released right around Easter.
The 'Xenomorph Glow-in-the-Dark Egg Set' includes six eggs that are packaged in a dark carton. To play up the characteristics of the alien species, the packaging for the half-dozen eggs plays up warnings and features such as choking hazard, free-range and cage-free labels. Of the six eggs, three boast poseable Facehugger tails.
As fans of the franchise know, Ovomorphs, or Facehugger eggs, are the capsules for the Xenomorph species, which boast the ability to sense when a potential host is nearby for them to latch onto.
Collectible Glowing Eggs
This Novelty Toy Set Introduces Facehugger Eggs from the Alien Film
Trend Themes
1. Novelty Collectibles - Opportunity for businesses to create licensed collectibles for fandoms around unique themes.
2. Glow-in-the-dark Toys - Businesses can invest in creating more products that glow in the dark to attract younger consumers.
3. Fandom Easter Trading Cards - Trading cards featuring classic sci-fi/horror fandoms to collect and trade with friends are a possible disruptive innovation opportunity.
Industry Implications
1. Toy - Innovative opportunities for businesses in the toy industry to explore themes that cater to fandom interests.
2. Entertainment - Introducing licensed products from popular sci-fi or horror franchises as a merchandising strategy is an opportunity for the entertainment industry.
3. Gaming - With growing popularity of trading cards in gaming communities, themed trading cards linked with popular franchises is another potential avenue for innovation.