As we reported earlier, Gisele Bundchen is on the new cover of Spanish magazine DT Platinum. But it turns out that the cover shot is a recycled image of Gisele Bundchen from an editorial that ran in V Magazine almost a year ago.
In addition to the constant news of downsizing, this recycling of the Gisele Bundchen image is further proof that the recession and global economy crisis is taking its toll pretty hard on print publications.
While no one can argue that Gisele Bundchen looks extremely hot on DT Platinum, the fact that the recycled image is chosen for the cover and not just an editorial inside the issue highlights the economical trouble that the magazine industry in facing.
After all, a magazine cover is the most defining attribute of an issue. Choosing an old image from a different magazine is a strong indicator that the magazine is running out of creativity and resources.
For its part, DT Magazine tried to spice things up by giving the Gisele Bundchen image the horizontal flip treatment in order to give it a bit of a fresh makeover.
The used image was taken by Mario Testino and styled by Nicola Formichetti. Check out some of the images of that editorial in the gallery and the full V Magazine spread below.
Economy Crisis-Chic Magazine Covers
DT Platinum Flips Gisele Bundchen For Financial Trouble
Trend Themes
1. Recycled Images - Opportunity for innovative approaches to repurposing content in the print publication industry.
2. Downsizing in Print Publications - Opportunity for creating more efficient and cost-effective models for print publications with reduced resources.
3. Creative Makeovers - Opportunity for refreshing and reimagining existing content to inject new life into print publications.
Industry Implications
1. Print Publication Industry - Opportunity for exploring new strategies and business models to combat the challenges of the global economy crisis.
2. Photography Industry - Opportunity for photographers and stylists to experiment with unique ways to repurpose and reinvent existing images.
3. Fashion Industry - Opportunity for fashion brands and magazines to collaborate on creative makeover projects to breathe new life into older content.