If you want to sleep and dine at a resort where giraffes actually poke their head into your window, then Giraffe Manor is for you.
The 1932 hotel sits on 120 acres near Nairobi, Kenya, and according to the website, the resort got its name when the owner, "moved five babies of the highly endangered Rothschild giraffe to their property where they have been successfully reared and they now have their own babies."
Implications - Consumers in contemporary society are seeking out ways to experience something new. Coming out with products that offer an element not usually associated with a service could help a company increase its appeal.
Giraffe Manor
Hip Hotel in Kenya
Trend Themes
1. Unique Experiences - Offering customers the opportunity to have unusual or unexpected encounters can be a disruptive innovation opportunity.
2. Nature Integration - Creating accommodations that seamlessly integrate with natural environments can attract eco-conscious consumers and disrupt the traditional hospitality industry.
3. Conservation Tourism - Developing tourism initiatives that contribute to the preservation of endangered species can tap into the rising demand for responsible travel and disrupt traditional tourism practices.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of unique experiences by offering accommodations that allow guests to interact with wildlife or nature.
2. Eco-tourism - The eco-tourism industry can benefit from integrating natural surroundings into accommodations and emphasizing conservation efforts to attract environmentally conscious travelers.
3. Wildlife Conservation - The wildlife conservation industry can leverage conservation tourism initiatives to raise awareness, fund conservation projects, and support the protection of endangered species.