The Vault City Gingerbread Stout Latte from the Scotland-based brewery is making its debut at participating Tesco locations to provide consumers with a rich, indulgent option to try out this holiday.
The beer features an imperial stout profile that comes in with an 11% ABV with chocolate malt, oats and vanilla in the mix. The beer boasts brown sugar for a touch of sweetness and even has subtle coffee notes to make it a true cafe-inspired libation that drinkers will no doubt gravitate to this winter. The beer comes in 330ml cans priced at £5.50 each.
Co-Founder of Vault City Steven Smith-Hay spoke on the Vault City Gingerbread Stout Latte saying, "Our Gingerbread Latte Imperial Stout has proved highly popular since it was launched. It tastes really festive, with the lightness of the vanilla, spiciness of the ginger, and the sweetness of the brown sugar balancing well with the rich and deep flavour of the stout. We firmly believe it stands out among more established rivals."
Festive Coffee-Inspired Stouts
The Vault City Gingerbread Stout Latte is Headed to Tesco
Trend Themes
1. Coffee-inspired Craft Brews - This trend highlights the blending of coffee and beer flavors, creating unique experiences for consumers seeking novel tastes.
2. Seasonal Beverage Offerings - Breweries are developing festive, limited-time drinks that capture the essence of holiday spirit to attract diverse consumer interest.
3. Flavor Innovation in Alcoholic Drinks - There's a growing demand for inventive flavor profiles in alcoholic beverages, as seen in the merging of traditional stout elements with unconventional ingredients like gingerbread.
Industry Implications
1. Craft Beer Industry - Breweries are capitalizing on niche markets by offering innovative brews that incorporate unconventional flavors, redefining consumer expectations.
2. Coffee Industry - The integration of coffee elements in alcoholic beverages presents new avenues for coffee brands to expand their influence beyond traditional domains.
3. Retail Industry - Retailers like Tesco are increasing their market appeal by featuring unique, limited edition products that cater to the seasonal demand of consumers.