While there are several different versions of Coca-Cola to be enjoyed, Coca-Cola recently captured the attention of many in Japan by adding a new ingredient to its namesake soft drink. The newest beverage product boasts "ginger extract flavor," but it's about much more than just satisfying one's desire for a spicy taste.
The new warming ginger Coca-Cola Japan product is being sold as a limited-edition release in the winter, specifically to help people ward off the chill of the season.
Earlier this summer, Fanta, a brand under The Coca-Cola Company, launched a 'Watermelon + Salt' beverage with an especially hydrating formula to combat heatstroke. Now that many people have become conscious about reducing their consumption of sugary sodas, drink manufacturers are launching carbonated health-focused beverages in response. These types of products are recognized as FOSHU—Food for Specified Health Uses.
Ginger Cola Beverages
This Coca-Cola Product Features Warming Ginger to Fight the Winter Cold
Trend Themes
1. Limited-edition Releases - There is an opportunity to create limited-edition beverage releases that cater to specific seasons or health needs.
2. Health-focused Carbonated Beverages - Manufacturers can innovate by offering carbonated beverages that prioritize health benefits over sugary content.
3. Functional Foods - There is a growing trend towards functional foods that provide specific health benefits, such as combating heatstroke or strengthening the immune system with ginger extract.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers should explore the potential of introducing limited-edition and health-focused carbonated beverages to cater to changing consumer preferences.
2. Seasonal and Specialty Products - Creating seasonal or specialty beverages can be a disruptive innovation opportunity for companies in the beverage industry.
3. Functional Foods Industry - The functional foods industry can capitalize on the trend towards health-focused beverages by developing products that offer targeted health benefits.