A physical greeting card offers a personal touch and keepsake, while a digital gift card provides convenience and flexibility—and Hallmark's new Gift Card Greetings show thoughtfulness in both ways. This new launch combines the tangible feel of a real greeting card with a digital gift card for personalized gifting. "When it comes to gifting, especially during the busy holiday season, customers want convenience and customizability, and that’s exactly what Gift Card Greetings offer," said Lauren Benson, senior director of creative product development at Hallmark.
To help recipients enjoy the gifts they get, Gift Card Greetings are powered by The Gift Card Shop, which offers over 100 brands. This new lineup of cards is available for a wide range of occasions and celebrations, from weddings and anniversaries to congratulations and thank-yous.
Phygital Greeting Cards
Hallmark Gift Card Greetings Combines Physical and Digital Gifting
Trend Themes
1. Phygital Hybrid Products - Products like Hallmark's phygital greeting cards merge physical and digital elements to offer a versatile and enhanced consumer experience.
2. Customizable Gifting Solutions - Customizable options in greeting cards and gifts cater to individual preferences, creating a unique and personalized gifting experience.
3. Convenience-centered Consumer Products - Incorporating digital elements provides added convenience for consumers, meeting the demand for easier and quicker solutions.
Industry Implications
1. Greeting Card Industry - The traditional greeting card industry is seeing innovation through the integration of digital gift cards, modernizing the sentimental value of card-giving.
2. Digital Gifting Platforms - Platforms offering a multitude of brand options for digital gift cards are expanding their market reach by partnering with physical card providers.
3. Retail and E-commerce - Retailers and e-commerce businesses are enhancing their product offerings by combining physical merchandise with digital features to cater to modern consumer preferences.