UNAFFECTED is no stranger to working with ASICS and the latest to come from the Korean outdoor imprint is a pair of ASICS Gel-Kayano 20 shoes. It has previously reimagined the Gel-Kayano 14 and similar to that project, the Gel-Kayano 20 turns a retro running model into a technical rugged silhouette.
Prepared for the terrains of outdoor environments, UNAFFECTED has kicked up the technical aspects with a new look. Showcased as a part of the brand's Fall/Winter 2024 show in Seoul, it was displayed with weatherized puffer jackets, knits, and more. The three-part capsule is comprised of the trail-inspired Gel-Kayano 20 with details drawn from last year's project. This features glossy leather overlays and toggle lacing systems.
Tech-Infused Dynamic Sneaker Models
UNAFFECTED Remixes the ASICS Gel-Kayano 20 Sneaker
Trend Themes
1. Tech-infused Sneaker Designs - The integration of technical elements in sneakers exemplifies a shift towards functionally advanced and aesthetically versatile footwear.
2. Retro Revival in Footwear - Revamping classic models like the Gel-Kayano 20 aligns with the trend of merging nostalgia with modern technology.
3. Weatherized Fashion Integration - Incorporating weather-resistant materials into sneakers highlights a growing focus on all-season, multi-terrain usable fashion items.
Industry Implications
1. Outdoor Apparel - An increased focus on technically advanced outdoor wear is reflected in the partnership between footwear brands and outdoor imprints.
2. Athletic Footwear - Collaborations that bring technical and aesthetic innovations to traditional running shoes point to evolving standards in athletic footwear.
3. Fashion-tech - The blending of high-performance materials with contemporary fashion indicates a disruptive movement within the fashion-tech industry.