Sneak makes drink mixes that are specifically designed to energize gamers, streamers and content creators in a clean way without sugar. The brand's performance-boosting In-Game Energy products are offered in a range of flavors, including favorites like Cherry Bomb, Tropikilla and Stealth. These focus-boosting drink mixes are designed to enhance reaction times and sharpen one's mental abilities in an affordable, low-calorie way with a formula that only features natural flavors and colors.
The In-Game Energy drink mixes are sold in 400-gram tubs and, according to Sneak's calculations, cost less than a dollar per each serving.
Unlike many energy drink brands that are unabashedly targeting professional eSports players and passionate video gamers, Sneak sets itself apart by appealing specifically to the casual Millennial gamer between the ages of 23 to 34.
Zero-Sugar Gamer Drink Mixes
Sneak's Performance-Boosting Powders Appeal to Millennial Gamers
Trend Themes
1. Sugar-free Energy Drinks - Disruptive innovation opportunity: Develop sugar-free energy drinks that cater to gamers and content creators, offering a clean and efficient source of energy.
2. Focus-enhancing Formulas - Disruptive innovation opportunity: Create focus-enhancing drink mixes that optimize mental abilities and reaction times, providing an affordable and low-calorie alternative.
3. Targeting Millennials Gamers - Disruptive innovation opportunity: Tailor products specifically to casual Millennial gamers, offering unique flavors and customized marketing strategies.
Industry Implications
1. Energy Drink - Disruptive innovation opportunity: Explore the development of energy drinks that cater to the gaming community and prioritize clean and natural ingredients.
2. Food and Beverage - Disruptive innovation opportunity: Develop functional drinks that target mental performance and reactions, providing a healthier alternative within the beverage industry.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop innovative advertising and marketing strategies to specifically appeal to the Millennial gamer demographic and promote unique flavors and features.