The GaGa Sisterhood is a California-based community organization designed to be a social network for grandmothers. Launched in 2003, the unique organization aims to help cultivate a conversation on what it means to be a grandma today, share creative ways to connect with one's grandchildren and overall, "indulge in the joy of being grandmas."
The GaGa Sisterhood meets every other month in the San Francisco Peninsula region at various members' homes and is intended as a positive, safe space to rehash the challenges and joys of being a grandmother. The unique organization is a great way to combat concerns around isolation in older women and demonstrates the need for more innovative solutions to building community.
Grandma-Centered Social Networks
The GaGa Sisterhood is a Community Social Network for Grandmas
Trend Themes
1. Community Social Networks - Opportunity for disruptive innovation in creating community social networks for specific demographics such as grandmothers.
2. Cultivating Conversations - Opportunity for disruptive innovation in developing online platforms that facilitate conversations and discussions around specific topics, such as the role of grandmothers.
3. Addressing Social Isolation - Opportunity for disruptive innovation in creating social networks and community organizations that address the issue of social isolation among older women.
Industry Implications
1. Social Media - Opportunity for disruptive innovation within the social media industry by developing platforms catering specifically to grandmothers and fostering connections within their community.
2. Online Communities - Opportunity for disruptive innovation within the online community space by creating specialized platforms for grandmothers to connect, share experiences, and support one another.
3. Elder Care Services - Opportunity for disruptive innovation within the elder care industry by integrating social networking elements to alleviate social isolation among older women, like grandmothers.