Wanting to imagine a world in which fair trade is an important aspect of consumers' purchasing decisions, the designer Gabriela Fariña created a concept brand of fair trade products.
Gaia & Coast is a concept brand based in Ecuador, and offers a series of fair trade snacks for consumers to enjoy. These include snacks in the form of rice cakes and dried fruits, beverages like coffee, and wines with fruit notes. These concept items would be sold in a concept vending machine that Gabriela Fariña also came up with, which would be placed in high-volume locations to make ethical purchasing a more accessible habit for consumers.
This concept brand offers a different way of viewing consumption, one that seeks to both modernize and moralize daily consumption habits.
Fair Trade Vending Concepts
Designer Gabriela Fariña Created a Distinct Vending Machine Concept
Trend Themes
1. Fair Trade Snacks - Creating a range of fair trade snacks that would be sold in concept vending machines could present an opportunity for disruptive innovation in the food industry.
2. Concept Vending Machines - Developing concept vending machines that sell ethically-sourced products could create a disruptive innovation opportunity in the vending machine industry.
3. Ethical Consumption - Encouraging ethical consumption through innovative concepts and branding could create a disruptive innovation opportunity across multiple industries, including food and beverage, vending, and retail.
Industry Implications
1. Food Industry - The emergence of fair trade snack concepts and vending machines presents an opportunity for the food industry to promote ethical consumption and capitalize on this growing trend.
2. Vending Machine Industry - The concept of ethical vending machines could present a disruptive innovation opportunity and transform the industry, encouraging greater consumer awareness and ethical consumption.
3. Retail Industry - The trend towards ethical consumption and the emergence of innovative concepts could present a disruptive innovation opportunity for the retail industry by creating more ethical and sustainable practices for consumers to engage with.