IKEA Malaysia hosted a fun contest on Facebook, asking its consumers to pick out their favorite product from the catalog and dress up just like it. Over 100 entries were submitted to the contest, including people dressing up in costumes inspired by lamps, pillows, toys and planters. While some people went to great lengths to style and pose like the objects, some of them are just silly, but just as fun to look at. These funny fan-generated photos are not only great for sharing on Facebook, they also make some pretty great costume ideas for Halloween.
The IKEA contest was held at the same time one of the flagship stores was being reopened. Winners of the contest received IKEA vouchers for IKEA products, hopefully enough to buy the object that they went to great lengths to dress up as.
Product Costume Contests
IKEA's Fun Contest Challenged Consumers to Dress Up Like an IKEA Product
Trend Themes
1. Fan-generated Photo Contests - Businesses can host contests that challenge consumers to recreate their products through costumes, creating fun and engaging content for social media.
2. Costume Ideas for Halloween - Companies can leverage consumer-generated costume ideas inspired by their products as a marketing strategy for Halloween, tapping into the holiday's popularity.
3. Creative User Engagement - Encouraging customer creativity through contests and challenges can boost brand loyalty and generate user-generated content for businesses.
Industry Implications
1. Retail - Retailers can organize similar product costume contests to create buzz around their brand and products, fostering customer engagement and interaction.
2. Marketing and Advertising - Marketing and advertising agencies can conceptualize and execute innovative campaigns that involve consumers dressing up as products, leveraging the power of social media to generate brand awareness.
3. Entertainment - Entertainment companies can explore collaborations with consumer brands to create costume-themed events and contests, blurring the lines between pop culture and consumer products.