Families who love sweet, chewy snacks will appreciate the extra peace of mind that comes with YumEarth's new allergy-friendly fruit chews called Chewys. The modernized fruit chews are produced in flavors like lemon, strawberry, orange and cherry, which are individually wrapped and free from high fructose corn syrup and artificial dyes. The chewy candies are made without the top eight allergens (this includes milk, peanuts, wheat, eggs, fish and other common allergenic ingredients) and they boast vegan, gluten-free formulas powered by simple, wholesome, organic ingredients.
The allergy-friendly fruit chews are feel-good snacks that are shareable and described as being "just like the original fruit chews, if not better."
These alllergy-friendly chews help to expand the brand's existing portfolio of lollipops, gummy bears, sour candy, jelly beans, hard candy and chocolate.
Allergy-Friendly Fruit Chews
YumEarth's Chewys are Free from the Top Eight Allergens
Trend Themes
1. Allergy-friendly Snacks - Disruptive innovation opportunity: Developing a range of low-allergen snacks that cater to consumers with various allergies and dietary restrictions.
2. Organic Ingredients - Disruptive innovation opportunity: Leveraging the growing preference for organic and healthy ingredients to create a line of products across various food categories.
3. Vegan/gluten-free Candy - Disruptive innovation opportunity: Creating more plant-based, gluten-free candy options to cater to the growing number of consumers with dietary restrictions.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Incorporating healthier ingredients and catering to allergen-free and vegan/gluten-free markets to expand the confectionery industry's offerings.
2. Snack Foods - Disruptive innovation opportunity: Developing a range of low-allergen snacks that cater to consumers with various allergies and dietary restrictions to attract the growing base of health-conscious consumers.
3. Organic Food - Disruptive innovation opportunity: Capitalizing on consumers' growing preference for organic and natural ingredients to expand the market for organic food and beverage products.