At Natural Products Expo West, held each year in California, Kind Snacks introduced the public to one of its newest products: Fruit Bites.
These wholesome and ultra-convenient fruit snacks boast no added sugars and contain one full serving of fruit per pouch. The purity of the ingredients is emphasized on the front of the pouch packaging, which expresses that the only ingredients included are whole fruits like pieces of strawberries, cherries and apples.
These quick and easy snack bags will appeal to both kids and adults who want to get their daily dose of fruits in, without the need to chop or bag fruits to prepare an on-the-go snack. Kind Snacks' newest product will also blend well with its existing range of granola products.
Wholesome Fruit Snacks
Kind Snacks' Fruit Bites Contain One Full Serving of Fruit Per Pouch
Trend Themes
1. Wholesome Fruit Snacks - Opportunity for the development of healthy and convenient fruit snacks with no added sugars and a full serving of fruit per pouch.
Industry Implications
1. Healthy Snack Food - Disruptive innovation opportunity for the healthy snack food industry to offer wholesome fruit snacks that appeal to both kids and adults.
2. Packaged Food - Opportunity for the packaged food industry to create quick and easy snack bags containing one full serving of fruit, eliminating the need for chopping or bagging fruits for on-the-go snacks.
3. Granola Products - Potential for the granola product industry to expand by adding fruit bites as a complementary product to their existing range of granola products.