There are plenty of fruit bar snacks that can be found in the aisles of grocery stores, but Betty Lou is a brand that sets itself apart with snack bars that that inspiration from slices of pies.
The Fruit Bars come in simple fruit flavors like Apricot, Apple Cinnamon and Cherry, all of which are popular fruit pie flavors. In order to emphasize the similarities between these small-scale snack bars and a pie, the packaging for these Betty Lou products include vibrant images of pie slices on them.
Across the food and beverage industry, products like these that take inspiration from other familiar food items are becoming popular. In the case of these Fruit Bars, they permit consumers to indulge in a portion-controlled snack without having to feel the guilt that sometimes comes with eating dessert.
Pie-Flavored Snack Bars
Betty Lou's Fruit Bars Boast Flavors That Remind of Fresh Pie Slices
Trend Themes
1. Fruit-inspired Snacks - The trend of creating snacks inspired by familiar fruit flavors allows consumers to enjoy the taste of their favorite desserts in a guilt-free way.
2. Packaging Design Innovation - Incorporating vibrant images of pie slices on the packaging of snack bars showcases the trend of using visual cues to enhance the consumer experience and create a connection between the product and its inspiration.
3. Portion-controlled Indulgences - The growing demand for portion-controlled snacks allows consumers to treat themselves to a taste of the indulgent flavors of pie while maintaining a balanced and guilt-free diet.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the potential of developing similar fruit-inspired snacks to cater to consumers who crave the taste of desserts without the associated guilt.
2. Snack Bar Manufacturing - Manufacturers in the snack bar industry can capitalize on the trend by incorporating innovative packaging designs that evoke the sensory experience of eating pie slices and enhance the appeal of their products.
3. Healthy Snack Market - The healthy snack industry can tap into the trend of portion-controlled indulgences by creating more products that provide consumers with a guilt-free way to satisfy their sweet cravings while maintaining a healthy lifestyle.