Retailer Walmart is offering consumers a frozen dinner dessert hybrid that features a frozen cheeseburger sandwiched between a sweet donut pastry. The creative mix of both savory and sweet dishes creates a decadent spin on a classic burger meal.
The burgers are known as the 'Donut Cheeseburgers' and are marketed as a "late night cravings" food product designed to cater to munchies at obscure hours of the night. The sandwiches are pre made with a beef patty topped with cheese sliced between a sugar donut. The sandwiches are designed to be microwaved for quick eating.
The unconventional pairing of two popular fast food items speaks to the bizarre food cravings consumers have later in the evening after nights out or evenings spent out on the town.
Cheesy Donut Burgers
These Frozen Cheeseburgers Are Sandwiched Between a Sweet Pastry
Trend Themes
1. Sweet and Savory Hybrids - The combination of sweet and savory flavors in food products is a trend that appeals to consumers' taste for unique and indulgent experiences.
2. Late Night Cravings - Catering to consumers' late-night cravings with convenient and satisfying food options is a trend that addresses the demand for 24/7 food availability.
3. Decadent Fast Food Alternatives - Introducing innovative and indulgent twists on traditional fast food items provides disruptive opportunities to capture consumers' attention and create new market segments.
Industry Implications
1. Frozen Food - The frozen food industry can explore the creation of unique sweet and savory food hybrids to meet the consumer demand for convenient and indulgent frozen meals.
2. Convenience Stores - Convenience store chains can leverage the late-night cravings trend by offering ready-to-eat or heat-and-eat sweet and savory food options for consumers seeking indulgence during odd hours.
3. Fast Food - Fast food chains can innovate by introducing decadent alternatives to traditional menu items, catering to consumers' desire for unique and indulgent fast food experiences.