Many people know and love bubble tea as a refreshing, texture-rich beverage and Japan's FamilyMart is offering consumers something new to try with frozen bubble tea this summer. The convenience store chain is now offering a tapioca tea latte that's served like a shaved ice snack consisting of tapioca balls in a milk tea ice-filled cup and milk-flavored ice cream at its center.
This cooling way for people to enjoy bubble tea offers all the texture that people love, plus the novelty of shaved ice. Already, the unique summer treat is proving to be very popular with consumers in the region, as FamilyMart stores have quickly sold out of the product and the popular frozen bubble tea snack is hard to come by.
Frozen Bubble Tea Treats
FamilyMart's Shaved Ice Snack Puts a Twist on Classic Bubble Tea
Trend Themes
1. Frozen Bubble Tea Treats - A new twist on classic bubble tea that provides an opportunity for innovation in frozen desserts and beverages.
2. Texture-rich Snack Drinks - The combination of texture and flavor in snack drinks offers an opportunity for innovation in the beverage industry.
3. Shaved Ice Snacks - Shaved ice as a base for desserts and snacks presents an opportunity for innovation in the frozen dessert industry.
Industry Implications
1. Convenience Stores - Convenience store chains can innovate by promoting unique frozen desserts and beverages such as frozen bubble tea treat.
2. Beverage Industry - The beverage industry can create new product lines that include texture-rich snack drinks that tap into the trend of innovative textures.
3. Frozen Dessert Industry - The frozen dessert industry can create new products and flavors utilizing shaved ice as a base for a variety of desserts.