Del Monte Frozen British Strawberries have been announced by the brand as a new product for the UK market that prioritizes a regional nature to help consumers shop locally. The product is making its way exclusively to Iceland stores across the nation and boasts strawberries grown in Norfolk, which features the ideal soil and climate for growing premium-quality fruits. The strawberries are then picked at the peak of ripeness before being flash frozen to lock in their nutritional properties and flavor.
Senior Commercial Director for Foods for Europe at Del Monte Martin Tilney spoke on the Del Monte Frozen British Strawberries saying, "We are thrilled to introduce our frozen British strawberries to the market. Our strawberries are not just a product of local farming; they represent our dedication to quality. By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year."