Lunchables Collaborates with Fresh del Monte for a New Lunch Offering
References: lunchables & freshfruitportal
Lunchables, the iconic packaged lunch brand, is collaborating with Fresh Del Monte Produce Inc. for a new fruit-forward lunch release. The duo is releasing the new 'Fresh Apples,' 'Fresh Grapes,' 'Fresh Pineapple,' and 'Fresh Clementines' Lunchables as a balanced and convenient option for busy kids. The new collection was inspired by a consumer desire for more healthy Lunchable products that include fruits and vegetables, as kids require balanced meals to grow.
“Lunchables with fresh fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable, and real food experience we provide for kids,” said Naor Danieli, director of marketing, Lunchables.
Image Credit: Lunchables
“Lunchables with fresh fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable, and real food experience we provide for kids,” said Naor Danieli, director of marketing, Lunchables.
Image Credit: Lunchables
Trend Themes
1. Fruit-forward Lunchables - The collaboration between Lunchables and Fresh Del Monte introduces a new collection of Lunchables that feature fresh fruit options, meeting consumer demand for healthier lunch options.
2. Balanced and Convenient Lunches - The new Lunchables with fresh fruits and vegetables cater to busy kids, providing a balanced and convenient meal option that parents can feel good about.
3. Consumer Desire for Healthier Lunchables - The collaboration with Fresh Del Monte comes in response to a consumer desire for Lunchable products that include more fruits and vegetables, reflecting the growing demand for healthier food choices.
Industry Implications
1. Packaged Lunch Brands - The collaboration between Lunchables and Fresh Del Monte highlights an opportunity for other packaged lunch brands to expand their offerings with healthier options, tapping into the rising consumer demand for nutritious meals.
2. Fresh Produce Suppliers - Fresh Del Monte's collaboration with Lunchables demonstrates the potential for fresh produce suppliers to partner with popular food brands, offering healthier fruit and vegetable options to reach a wider consumer base.
3. Children's Food Industry - The introduction of fruit-forward Lunchables addresses the need for healthier options in the children's food industry, paving the way for innovative companies to develop nutritious and appealing lunch products for kids.
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