Want to have a glimpse of what our world would be like if frogs were to become extinct? Well, judging by the new ad campaign from Vancouver Aquarium, you will have an outbreak of bugs and insects everywhere, and that includes inside your kitchen, bathroom and your living room.
According to the Vancouver Aquarium, "The world is facing what may be the single largest mass extinction event since the time of the dinosaurs: as many as half of the world's 6,000 known amphibian species could be wiped out in our lifetimes."
The campaign is a promotion of the 'Frogs Forever?' new exhibit at the Aquarium. The exhibit "trains the spotlight on the plight of the world's frogs, with tips on how we can all help save them. The new gallery features 26 species of amphibians and interactive activities that engage, amaze and inspire visitors to care for these important creatures of our natural world."
To learn more about the global amphibian crisis read this article from the spring 2008 issue of the Aquarium's Waters magazine. Watch an amazing Bullfrog Ballet video by Vancouver Aquarium here.
As someone who has insect-phobia, I have to say: lets save the frogs, please!!!
Animal Extinction Awareness Ads
Frogs Forever at Vancouver Aquarium
Trend Themes
1. Amphibian Conservation - Using technology to create educational campaigns to preserve endangered species such as amphibians.
2. Experiential Learning - Creating interactive exhibits and activities that engage, inspire and educate the public about environmental crises.
3. Eco-tourism - Developing destinations that promote environmental protection and sustainable tourism that educate individuals to become stakeholders in global conservation efforts.
Industry Implications
1. Advertising and Marketing - Using creative advertising campaigns to raise awareness and advocate for animal conservation.
2. Education and Technology - Developing technology that enhances learning experiences and improves knowledge of the environment and endangered species.
3. Travel and Tourism - Developing eco-tourism destinations that promote sustainable tourism that educates individuals on the importance of protecting endangered animals and their natural habitats.