For Valentine's Day, global discount supermarket chain Lidl created a fun series of fresh fruit packaging based around popular fruit emojis, which are often used to express loving—and sometimes risqué—messages.
The supermarket chain created packaging for some of the most commonly used love emojis, including bananas, peaches and eggplants, by creating message boxes to share with a Valentine. In place of sending someone a digital version of any one of these emojis, shoppers had the chance to gift a "tangible and fresh emoji" from Lidl. On the opposite side of the box showing the fresh fruit, Lidl created a customizable message panel where a special message could be shared in a few lines of text.
Valentine's Produce Packaging
Lidl's Fresh Fruit Packaging Features Commonly Used Love Emojis
Trend Themes
1. Fruit Emoji Packaging - Companies can explore the use of popular emojis as packaging designs for their products.
2. Customizable Packaging - Businesses can create packaging designs with customizable message panels to enhance personalization in gift-giving.
3. Holiday-themed Packaging - Brands can create limited edition holiday-themed packaging designs to attract consumer attention and sales during special occasions.
Industry Implications
1. Supermarket - Supermarkets can create seasonal packaging designs to add a festive touch to their produce section and encourage impulse purchases.
2. Food and Beverage - Food and beverage companies can use playful packaging designs to target younger or more fun-loving demographics who enjoy novelty products.
3. Gift and Novelty - Gift and novelty companies can leverage customizable packaging to allow customers to create unique and personalized messages for their loved ones.